Brand Assets

Our Brand,
Built for Clarity.

Logos, colours, typography, and guidelines for press, partners, and anyone representing ZSM Digital.

01

Logo Downloads

ZSM Digital logo on dark background
Primary

Logo — Dark Background

Default logo for use on dark surfaces.

Download PNG
ZSM Digital logo on light background
Primary

Logo — Light Background

For light / white surfaces.

Download PNG
ZSM Digital icon mark 256px
Icon

Mark — 256px

App icons & favicons.

Download PNG
ZSM Digital icon mark 512px
Icon

Mark — 512px

Print & large displays.

Download PNG
02

Colour Palette

Obsidian

#050505 rgb(5, 5, 5)

Click to copy

Pure White

#ffffff rgb(255, 255, 255)

Click to copy

Mid Grey

#888888 rgb(136, 136, 136)

Click to copy

Surface Dark

#0a0a0b rgb(10, 10, 11)

Click to copy

Card Surface

#111113 rgb(17, 17, 19)

Click to copy

Status Green

#22c55e rgb(34, 197, 94)

Click to copy

03

Typography

Primary — Interface

Inter

Aa ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Used for all UI copy, body text, navigation, and labels. Available via Google Fonts.

Light 300 Regular 400 Medium 500 SemiBold 600 Bold 700

Secondary — Display

Playfair Display

Aa ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Used for editorial headings and decorative italic accents. Adds warmth to the dark aesthetic. Available via Google Fonts.

Regular 400 Bold 700 Italic
04

Brand DNA

Philosophy

Dark-first. Minimal. Intentional.

Every design decision starts in darkness. We build upward with light, contrast, and purpose — never decoration.

Aesthetic
Clean
Typography
2

Typefaces only

Border Radius
2px
8px
12px
Voice
“Direct, confident, and minimal. Let the work speak.”
05

Usage Guidelines

01

Don't Alter the Logo

Do not stretch, recolour, rotate, or add effects to the ZSM Digital logo. Use the provided files as-is.

02

Clear Space

Maintain a minimum clear space around the logo equal to the height of the "Z" character in the wordmark.

03

Minimum Size

The logo should never be reproduced smaller than 80px wide in digital contexts or 20mm wide in print.

04

Approved Use Only

These assets are for editorial, press, and partner use. Not for advertising or merchandise without written permission.

05

Company Name

Always refer to us as "ZSM Digital" — one word, two capitals. Not "ZSM digital", "Zsm Digital", or "ZSMDIGITAL".

06

Tone of Voice

ZSM Digital is direct, confident, and minimal. Avoid superlatives and buzzwords. Let the work speak for itself.

Download All Assets (.zip)

Includes all logo files in a single archive.

Get in Touch

Press & Media Enquiries

Need additional assets, high-resolution images, or a comment from the team? We'll respond promptly.

Contact Us
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