Case Study

ZakMorris.com
Personal Developer Site

The personal website of ZSM Digital’s lead developer — seven years in the making, acquired with patience, and built by the team that ships client work every day.

Personal Brand Responsive Design SEO Setup Blog & Portfolio Performance-First ZSM Digital Build

Project Overview

ZakMorris.com is the personal website of Zak Morris, lead developer and founder of ZSM Digital. It is not a client commission in the usual sense — it is the site Zak wanted for himself, built to the same standard we hold every client project to: fast, modern, sharp, and genuinely useful.


The site serves as Zak’s professional home online: a developer portfolio, a blog for thoughts on web development and business, and a window into the craft behind ZSM Digital. Visitors see the person behind the agency — twelve years of coding, a timeline of projects, and a direct line to start a conversation.


What makes this project distinctive is not just the build. Zak had wanted zakmorris.com for seven years. Someone else owned it for most of that time. The story of how he finally got it is patient, slightly funny, and very on-brand.


Seven Years of Patience

Zak wanted zakmorris.com for seven years. For most of that time it was simply unavailable — owned by someone else, with nothing to do but wait and keep an eye on it. Then, a few months before launch, the previous owner found him. And the emails started.

Clock

Seven Years Waiting

The domain was owned by someone else for most of that time. Zak kept watching, hoping it would eventually become available.

Email

Daily Sales Emails

Not weekly. Not monthly. Daily. The previous owner emailed almost every day asking if Zak wanted to buy the domain.

Price

The Price Kept Dropping

From around $500, to $400, $300, $200, and eventually near $100. The harder he tried to sell, the less interested Zak became.

Ignore

Zak Ignored Every Offer

He had already waited seven years. What’s a little longer? Negotiating felt unnecessary when patience had worked this long.

Expired

The Domain Expired

After months of trying to sell, the owner let it expire. No deal, no negotiation, no final “best offer” — he simply forgot to renew it.

Success

Registered for the Standard Fee

Zak registered zakmorris.com the moment it became available — for the cost of a normal domain registration. Someone spent months pitching hundreds of pounds; then failed to spend a few quid to keep it.

The Story on ZakMorris.com
ZakMorris.com blog post - How I Finally Got ZakMorris.com After Waiting 7 Years

The Build

With the domain finally his, ZSM Digital built a personal developer site that reflects Zak’s standards: clean design, fast performance, and copy with a bit of personality — because the domain story is part of the appeal.

Personal

Personal Developer Brand

A professional home for Zak Morris as lead developer and founder of ZSM Digital.

  • Clear positioning as a UK web developer
  • Services, experience, and availability front and centre
  • Direct path to ZSM Digital for client enquiries
  • Authentic voice — personal without being casual
Timeline

Interactive Timeline

A scroll-driven history from first line of code at age five through to building for clients today.

  • Career milestones and project highlights
  • Education and early ventures documented
  • Engaging visual storytelling
  • Showcases depth of experience beyond a typical CV
Blog

Blog & Notes

A space for development insights, business thinking, and stories like the domain saga.

  • Clean reading experience for long-form posts
  • Tag-based categorisation
  • SEO-friendly article structure
  • Personality woven into professional content
Design

Modern Design System

Dark, refined aesthetics with intentional typography and generous spacing.

  • Minimal layout with strong visual hierarchy
  • Responsive across all device sizes
  • Smooth scroll interactions and section reveals
  • Consistent with ZSM Digital quality standards
Performance

Performance & SEO

Built with the same performance-first mindset applied to every ZSM client project.

  • Fast load times and optimised assets
  • Structured data and meta tags
  • Semantic HTML throughout
  • Core Web Vitals considered from the start
ZSM

ZSM Digital Integration

The personal site and the agency site work together, not in competition.

  • Clear bridge from ZakMorris.com to ZSM Digital
  • Agency services and value proposition highlighted
  • Free audit and contact funnels
  • Unified brand story across both properties

Technology Stack

A modern, maintainable stack focused on performance, developer experience, and long-term flexibility.

React

React / Next.js

Frontend framework

TypeScript

TypeScript

Type-safe development

CSS

Tailwind CSS

Utility-first styling

Search

SEO Optimised

Meta tags & structure

Cloud

Cloudflare DNS + SSL

Security & performance

Responsive

Fully Responsive

Mobile-first approach

Blog

Content System

Blog & articles

Speed

Performance-First

Optimised delivery


Results & Impact

ZakMorris.com is now live as Zak’s personal site and a showcase of what ZSM Digital builds when the brief is personal, patient, and sharp.

Domain

Domain Acquired

Seven years of waiting paid off. ZakMorris.com is finally his — registered for a standard fee after the previous owner let it expire.

Personal

Personal Brand Live

A polished developer portfolio that puts a face and a story behind ZSM Digital, building trust before the first client conversation.

Blog

Storytelling Platform

The blog launched with the domain saga post — professional copy with personality that demonstrates how ZSM approaches content.

Rocket

Agency Credibility

When the lead developer’s own site is this polished, it signals the standard clients can expect from every ZSM Digital project.


Project Gallery

Screenshots from the completed website showing key pages and features.

“Someone spent months trying to convince me this domain was worth hundreds of dollars. Then failed to spend a few quid to keep it. Seven years later, zakmorris.com is finally mine — and ZSM Digital built exactly the site I wanted on it.”

Zak Morris

Lead Developer, ZSM Digital

Want a Website Like This?

ZSM Digital builds modern websites that generate trust, enquiries, and sales. Let’s discuss your project.

Get a Quote View More Work